Jul 29

The Key To Creating Information Products That Sell Even In Overcrowded, Highly-Competitive Markets

Make Money Online Comments Off on The Key To Creating Information Products That Sell Even In Overcrowded, Highly-Competitive Markets

I want you to add a new word to your business vocabulary –

The word is “specialization“.

A new age has dawned in information marketing. And it’s the age of “specialization”.

Before I explain how this will help you create information products that sell like crazy, let me give you a very brief history lesson.

I promise, this won’t hurt a bit. 🙂

Information products online have evolved since I logged onto the Internet back in 1999…


Times were simple back when I first came online. And so were the information products. Way back when, information products weren’t readily available online like they are today. If you could find ANY information on the topic you were interested in, you grabbed it.


As more and more people learned how to create and market information products online, a new era emerged: the “systematic” era. This was a time when huge information products were created with hundreds of pages. The idea was to create comprehensive courses on a particular topic.


As “internet marketing” and other business-related markets became inundated with product offerings, the birth and rapid growth of “niche marketing” occurred. People began separating themselves from the crowd and focused on “tiny niche topics” of interest.


Again competition came – even in these small niches. While there is still money to be made by focusing on these tiny, untapped markets — the well is drying up at a fast rate. Now enters a new age … the “specialization” age of information marketing.

Which brings us to the lesson –

There is a LOT of money to be made by creating
small, 7-15 page reports on PRECISE topics.

Most consumers would rather NOT sift through 100 pages of information to find out how to do something they are interested in, nor would they like to pay for 100 pages of information when they only need chapter 3.

With more and more products available on the market, consumers are getting pickier and pickier. They want what they want and only what they want.

Perhaps the biggest untapped information gold mine lies in this concept of creating small reports on precise topics.

* 17 Ways to Find New Affiliates Using Google.com

* How To Walk Off 7 Pounds in 7 Days

* 3 Ways To Get Your Next Vacation Free Of Charge

* The 15-Minute Guide To Stalling A Divorce

* Top 7 Ideas For Starting A Homeschool Support Group

Specialized information.

7-15 page reports that sell anywhere from $10-$100, depending upon the information.

And the benefits of writing these small reports are staggering –

1. You can write a small report in just a few hours of one day.

2. The profit per page ratio is astounding – 10 pages for $10 is a dollar per page per customer.

3. Small reports are MUCH easier to write than full-length courses.

4. There is a never-ending supply of topics for small reports.

5. You maximize the lifetime value of your customer. In other words, you can sell report after report to the SAME customer.

6. A series or collection of your small reports can be bundled into premium-priced courses over time.

7. When “hot topics” emerge (almost daily!) you can quickly crank out a small report to strike while the iron is hot.

8. When other marketers are seeing success with their products, you can create a complementary report to offer for sale as a supplement.

9. Many people can’t afford to buy (or refuse to buy) high-priced courses – but virtually anyone can whip out $10-$15.

The list could go on and on.

I’ve been creating small reports for a long time. In fact, I make over $15,000 in PROFIT every month from just ONE of my sites.

I know this works.

And not just for me.

I had a customer recently email me to let me know he sold 420 copies of his VERY FIRST small report, during its first month.

So, what I want to convince you to do is this –


Create a small 7-15 page report and begin selling it online and see what kind of results you see.

A new information age has dawned – the age of specialization!

Create your own “special” reports and get your piece of the pie.

By Jimmy D. Brown

Do you have an idea for a great Small Report, but need some help? Check out “How To Improve Your Information W.R.I.T.I.N.G.™” by clicking here. You’ll learn useful tips to help you in the writing process – so you’ll be able to create information products faster, easier and, ultimately, better — and that’s more money in the bank.

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Jul 23

Irresistible Products That Sell

Tips & Tricks Comments Off on Irresistible Products That Sell

Subscribers always ask me what is the easiest way to start making money with an online business. The answer, of course, is to generate traffic. Once you begin to generate enough traffic, you will make money. But what if you are generating a little traffic, but it hasn’t yet reached that critical mass to really make you any substantial amount of money?

If that sounds like your situation, there is a way to increase your profits. You’ve got to provide products on your site that people find irresistible. That way, even a small amount of traffic will make you money. Not a lot of money, but enough to allow you to do some advertising and encourage you to work harder.

So, what kind of products are irresistible? Low priced items. Low priced products convert at much better rates than premium priced items. In fact, some of my low priced stuff converts at rates in excess of 10%. This is a phenomenal conversion rate, especially when you consider that the average Internet offering converts at around 1%. It seems that people are much more willing to take a chance on a $5.00 or $10.00 item that may work for them as opposed to spending $97 on a higher priced product.

And the best part about selling low priced products is the fact that I don’t even spend a lot of time or money marketing them. I promote them by placing small ads in prominent locations on my web sites. In addition, I occasionally include a link for the main page where I market them in my articles. I suppose it takes me a few minutes to design the link. But, since I was writing the article anyway, it doesn’t require a lot of additional time.

So how much can you expect to make selling low priced products? I offer 10 to 12 low priced products and I make several hundred dollars from them each month. It works out to about $30 per product. And that’s every month! And when you consider that they are maintenance free and work on autopilot, it is a pretty good deal.

So if you are just starting your online business but you are not yet getting tons of traffic, consider using low priced products to make some money. You can find a great selection of low priced items at the site listed below:

FREE Ebook – Make Money Every Day!

Write Your Own Ebook And Make BIG Money!

Article Source: http://EzineArticles.com/?expert=Jo_Mark

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Jul 14

Get Your Creative Juices Flowing – 5 Easy Ways

Article Marketing Comments Off on Get Your Creative Juices Flowing – 5 Easy Ways

Writing an article doesn’t just mean putting down thoughts into words then typing and writing it. You have to capture the interest of your readers and get them to keep on reading. To send your message across you have to get the attention of the reader and have a firm grasp of their interest and pique their curiosity.

The main ingredient in baking up an article is a large dose of creativity. While creativity may come natural to many people, some just gets into a block or something to that effect that can drive someone crazy. Many writers have literally torn their hair out when they get writers block and just can’t seem to get their creative juices flowing.

Putting words into images in the readers mind is an art. A clear and crisp depiction requires a certain flair that only creativity can provide. Similes and metaphors help a lot, but the way an article gets entwined word for word, sentence by sentence then paragraph by paragraph into a whole article develops the essence of the article.

So just what do you have to do when nothing comes to mind? There is no surefire ways to get the perfect ideas but there are easy ways to get your creative juices flowing. No one can guarantee you of having the perfect mindset but many methods may aid you in achieving that state of mind. Here are five easy ways for that.

1) Keep a diary or a journal with you always. Ideas can be triggered by anything you may hear, see, or smell. Your senses are your radar in finding great ideas. Write all of them into a journal and keep it with you for future reference. You may also write down anything that you have read or heard, someone’s ideas could be used to develop your own ideas and this is not stealing. Remember that ideas and creativity can come from anywhere; it’s the development of the idea that makes it unique.

2) Relax and take time to sort things out. A jumbled mind cannot create any space for new ideas. Everyone must have a clear mind if one wishes to have their creativity in full speed. Get rid of all obstacles that can be a hindrance to your creativity. If you are bothered by something, you cannot force your mind to stay focused.

Try to relax every time that you can and think about your experiences and interactions with others. Your experiences are what shape your mindset and your opinions which could be reflected on your writings. Try to discover yourself, find out what triggers your emotions. Discover what inspires you and what ticks you off. You can use these emotions to help you in expressing yourself and your ideas, with this you can grow creatively.

3) Create a working place that can inspire your creativeness. Your working place can be quite a hindrance if it doesn’t make you feel happy or relaxed. Creativity comes from being in a good state of mind and a messed up workplace that causes distraction won’t be conducive in firing up your creative flow.

Surround your working place with objects that makes you happy and relaxed. You may put up pictures, or scents, objects that inspire, or anything that can get your creativeness cranking. A clean and well organized workplace also rids of distractions and unwanted hindrances. With a good working place, you can work in peace and never notice the time pass by.

4) Set the mood. Setting the mood requires you to just go with the moment or to induce your self to feeling what makes your mind works best. Finding out what makes you tick could help you find ways to get your creative juices flowing. Set the pace and tempo for your mood and everything else will follow.

There are many ways to set the mood. Some writers have been known to use alcohol, a little sip of wine to stir up the imagination. Some would like some mood music while others let the lighting of the environment create the mood.

5) Go on a getaway and just do something unlike crazy. Letting yourself go and have fun produces adrenaline that can make your imagination go wild. Take an adventure or a solemn hike. Whatever it is that is unusual from your daily routine can take the rut out of your schedule. In no time at all, your creativeness will make use of that experience and get your imagination to go on overdrive.

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